I thought I would end the year, covering one of my favourite topics;
social media.
We are all aware of the user growth and engagement figures. But, I
thought I would look at celebrating social network business success to
highlight why it is such a useful business and marketing tool.
Here are my top 10 picks I have used to help convince my clients
social is a viable tool and in turn help them sell it into their own
business;
1. Dell sold $3,000,000 worth of computers on Twitter
2. Recent W/A study found business that were widely/deeply involved in
social media outstripped their competitors in terms of revenue &
profit e.g. company sales with the highest levels of social media
activity grew on average by +18% vs. those with the least amount of
social activity saw decline -6%.
3. Lenovo realised 20% reduction in call centre activity as customers
were redirected to community website for answers
4. Burger King’s Whopper Sacrifice Facebook program incentivised users
to give up ten of their Facebook friends in return for a free Whopper.
The campaign cost c$50,000 and received 32 million media impressions
equating too c$400,000 in press/media value.
5. BlendTec sales increased five fold after running the “Will it
Blend” YouTube segments; blending everything from an iPhone to a
trainer.
6. 25% of Ford’s marketing spend has been shifted to digital/social
media initiatives and here’s why… they realised 37% of GenY audience
awareness through simply giving 100 Ford Fiesta’s to 100 influential
bloggers.
7. Over five million clicked on an “I voted for Obama” Facebook button and
this resulted in three million online donors contributed $500 million
in fundraising to his election campaign. An astounding 92% of the
donations were in increments of less than $100 (an old one, but a good
one!)
8. eBay found participants in online communities spend 54% more money
9. 71% of companies plan to increase investments in social media by an
average of 40% because: Low Cost Marketing or Getting Traction or We
Have To Do It
10. Finally, a great quote from McDonalds USA; “Our head of Social
Media is the customer”
Have a great Christmas and NY and see you in 2010!
Digispeak 